Redefining the digital experience of Korea’s flagship airline.

Bridging heritage and digital luxury for an iconic jewelry brand.

Merging two universities to create a unified brand and digital system. Led the design toolkit and vision that guided Deloitte’s web implementation.

Redefining customer archetypes and designing a new experience blueprint for Giant’s signature offerings.

Establishing the digital design system for Standard Chartered’s global rebrand

Implemented user research and testing to create a visually appealingand highly functional interface that increased.