LifeWear = LifeWare
       
     
Happy feed
       
     
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Happy path
       
     
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LifeWear = LifeWare
       
     
LifeWear = LifeWare

Unlike other fashion company, Uniqlo is much more product focused. They create clothes that are functional and are needed for real people and their real lives. LifeWear. To promote this idea, we want to create digital experience. Lifeware.

Happy feed
       
     
Happy feed
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Happy path
       
     
Happy path
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UNIQLO: HAPPY PATH APP video

Pitched at Razorfish